How To Improve Brand Awareness For Your Small Business

This is a collaborative post.

Working to improve brand awareness is one of the easiest and most straightforward ways to make your business more successful. After all, the more familiar a person is with your brand, the more inclined they are to make a purchase. However, with thousands of new small businesses launching each year in the UK, it can be hard to build any kind of name for yourself. 

Fortunately, this does not mean that success is out of the question. You simply need to figure out how to gain as much exposure as possible among your target audience. 

An orange megaphone on a plain orange background.
Photo by Oleg Laptev on Unsplash

With that in mind, here are some simple yet effective ways to improve brand awareness for your small business. 

How To Improve Brand Awareness For Your Small Business

Perfect your website

Perfecting your website is one of the easiest ways to raise brand awareness. For example, by ensuring your site contains crucial website elements, such as a user-friendly interface and SEO-optimised content, your site will begin to rank higher and higher on search engine results pages. This increases the chances of a customer visiting your website. Remember, over 25% of users click on the first suggestion that is presented to them on a standard Google search.

Personalise your packaging

According to a recent study, a customer will need to see your brand’s logo between seven and ten times before they recognise it. As such, you need to ensure that you are exposing them to your logo and branding as much as possible! One way in which you can achieve this goal is by ensuring that your logo features heavily on your product packaging, as opposed to using generic packaging.

For example, before placing items into boxes ahead of dispatch, why not wrap them in custom wrapping paper? Not only can this help to improve brand awareness, but it also enhances the customer experience, too! 

Tailor your marketing to your audience

Your marketing campaigns are about more than ‘showing off’ your product. You need to ensure that you’re doing so in a way that is appealing and interesting to your target audience instead of sending out a generic product advertisement. Otherwise, you’ll quickly notice that you receive little engagement with this content and, as a result, a limited ROI. If you aren’t sure how to tailor your next marketing campaign to your audience, it may be that you need to deepen your understanding of who your audience actually is.

As such, now is the perfect time to remedy this by hosting a focus group. While this is a great time to discuss new or existing products with clients, it’s also beneficial to find out more about how they respond to marketing campaigns so that you can adjust yours accordingly. For example, you can ask them to discuss times when a single social media post has incentivised a purchase, trying to get to the bottom of what exactly drew them in. Similarly, you can ask them what they don’t like in marketing, so that you can ensure you aren’t inadvertently turning customers away when trying to draw them in.

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How To Improve Brand Awareness For Your Small Business

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