This month, I have decided to focus on building up my Pinterest account. I have had Pinterest for a couple of months, but so far I haven’t used it to its full potential. I have been pinning very irregularly, and my pins have not been optimised for Pinterest in dimensions or content. Therefore I have had very few impressions, saves and click throughs from them.
Why did I choose this challenge?
I know that many bloggers have used Pinterest very successfully to gain significant blog traffic. This has inspired me to up my Pinterest game and see if I can achieve an increase in blog traffic too.
My Pinterest Strategy
I did a bit of research into the best Pinterest strategies, and I found quite a wide range of different recommendations for the amount of times to pin per day. I decided to go with numbers that feel achievable for me at the moment, and I can always adjust them in the future. This is the strategy I have come up with for this month:
- Pin at least 25 times per day.
- At least 5 of which should be my own pins.
- At least 2 of which should be newly created each day.
I haven’t set specific goals for the number of followers I have. This is because I read that follower numbers don’t make a huge difference to the other statistics (correct me if I am wrong on this). However, I would love to gain more followers throughout the month, and find other great accounts to follow too!
I have heard great things about Tailwind which is a scheduling app for Pinterest. It allows you to schedule pins in advance and optimise the times at which they are pinned. They offer a free trial which I started with, but so far I have found it so useful and easy to use that I have invested in a subscription. I have no doubt that this will pay off, because Tailwind makes it so much easier to keep up a regular pinning schedule.
I have set my Tailwind schedule to pin 25 times per day. However, because it chooses the best time slots for my audience, it actually pins more than 25 times on certain days, and less on other days, to average out at 25.
By using Tailwind, I will actually be able to get ahead of myself on this challenge, by creating and scheduling pins a day or two in advance. This will take the pressure off when I am busy, because I don’t actually need to be spending a lot of time on Pinterest every single day. I just have to make sure I am well prepared in advance, if I know I have a busy few days coming up.
What kind of Pins will I create?
I have the following ideas for types of Pin to create:
- Pins for each of my blog posts, including lists or summaries of the main points where relevant.
- Inspirational quotes.
- Recipes and photos of meals I make.
- Anything else that I get inspired to make into a pin!
Improving my Pinterest profile
On Tailwind, there is a useful section providing suggestions for how to ‘Complete Your Profile’. These include integrating other social media sites, adding pins to boards that don’t have many pins, and adding descriptions to boards. I have also done some research into other tips for making the most out of Pinterest, and these include making board covers for my boards.
I intend to complete at least one of these suggestions or improvements each day. This will help me to gradually improve and mature my Pinterest profile, alongside my strategy of continually adding new pins.
What am I hoping to achieve?
I haven’t set specific goals for the amount of traffic I want to generate through Pinterest this month, because I have no idea what kind of numbers to expect! Therefore my goal is simply to see an increase in blog traffic from Pinterest. I will stick to my strategy and see what happens!
Pinterest experts, please enlighten me!
I am keen to learn from other bloggers who have successfully used Pinterest to build blog traffic. If this is you, then I would be very grateful to hear any tips that you have! Let me know in the comments!
To all my readers, feel free to check out my Pinterest account – I would love to connect with you!