Blogging

7 Ways To Instantly Freshen Up Your Blog’s Branding

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Is your blog looking a bit tired and outdated? Or are you just bored of the way it looks? Maybe it’s time for a refresh and a new aesthetic to brighten things up! Freshening up your blog’s branding doesn’t have to be a long and complicated process. There are many quick and simple changes you can make that will give your blog a whole new look in just a matter of minutes. In this post, I will be sharing 7 ways to freshen up your blog’s branding today!

7 Easy Ways To Refresh Your Branding

7 Ways To Instantly Freshen Up Your Blog’s Branding

1. Create a new blog header

People’s eyes will be drawn instantly to your header when they visit your blog. It’s important to make it aesthetic and memorable so that your blog will make a good first impression. The blog header is also a way to express your blog’s niche and let people know what your blog is all about.

One way to freshen up your blog header is to use a new and unique font. Font Bundles is a free fonts website (AD) where you can download a huge variety of free fonts for commercial use. It’s a great place to find a new font for your blog header!

To make your header, I would suggest typing your blog name in your chosen font and surrounding it with images related to your niche. You can then add a subheading underneath that describes your niche – look at my blog header for example where I have put ‘Lifestyle and Personal Development Blog’ underneath. This is a simple but effective way to create a new blog header.

2. Change your colour scheme

Changing your colour scheme is an easy way to freshen up your blog. Many themes have different colour options within them, so it could be as simple as a few clicks to give your blog a whole new aesthetic. If your theme doesn’t have this feature built-in, it’s still possible to change the colours by editing the HTML. As you can see, my blog’s colour scheme is pale yellow and black.

3. Get a new theme

A major way to switch up your blog’s branding is by getting a new theme. If you use WordPress, there are hundreds of free themes to choose from, and it’s possible to preview different themes to see what will work before you commit. Alternatively, you can purchase a professional theme. My current theme is the third one I have used on my blog since I started it in 2018. Switching up your theme is one of the best ways to give your blog a whole new look with minimal time and effort.

A flatlay of a pair of hands typing on a wireless keyboard. The arms are wearing black sleeves, and there is a cup of tea and various stationery items surrounding the arms and keyboard.

4. Take a new profile picture

It’s likely that you use social media to promote your blog. If so, it’s important to make sure your profile picture is a good fit for your branding. If you haven’t already, take a clear, bright, professional-looking photo of yourself to use as your profile picture. Alternatively, you could use your blog logo. If you already have a good profile picture but haven’t changed it in months or years, simply changing to a new photo is a great way to refresh your brand and capture your audience’s attention.

You can also use your profile picture on the About page of your blog, and/or in the sidebar. This way, your readers can instantly recognise you, see the face behind the writing and feel more connected to you.

5. Make new featured images

For each of my blog posts, I create a featured image that will show on my blog’s homepage. I have several different designs for my featured images, but they all contain the post title, a related image and my blog name. All of my featured images are branded with my colour scheme of pale yellow and black.

Recently, I have been going through my older posts and creating new featured images for them, because my older featured images didn’t fit in with my current branding. Could your blog do with some fresh featured images too?

Related post: My 15-Step Blog Post Checklist

6. Switch up your widgets

Do you have widgets on the sidebar of your blog? Recently I realised that some of my widgets were just taking up space and were unlikely to be used, so I deleted them. My blog looks a lot fresher now that the sidebar isn’t a million miles long! Could you do with deleting some unnecessary widgets? Or even adding some visually appealing ones such as a photo of yourself or a social media feed?

An open silver laptop with a blank screen. Next to it are a cup, a notebook and a flower in a glass jar of water.

7. Don’t forget your favicon!

Did you know that the little logo that shows up on your blog’s tab in your browser is called the favicon? It’s easy to overlook because it’s not something most of us tend to think about. In fact, I realised while writing this that my blog still has its old logo as the favicon! If you decide to freshen up your blog’s branding, remember to update your favicon too.

Have you refreshed your blog’s branding lately?

Is your blog’s branding on point, or could it do with a refresh? If so, I hope these tips have been helpful and given you some ideas of how to easily freshen up your blog’s branding. When was the last time you changed your header, theme or any of the other things I mentioned in this post? How else have you refreshed your branding in the past? Let me know in the comments!

Not a blogger yet, but thinking of starting one? Here are 10 Essential Things To Know Before Starting A Blog.

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7 Ways To Instantly Freshen Up Your Blog's Branding

14 Comments

  1. These are all great tips for freshening up your blog. I recently edited my feature photos and it seemed to take forever! But I’m glad I did because now they fit better with my theme. I also try to update my side widgets often as well as old posts. Shared!

    1. Sophie says:

      Thank you! It does take a while to update the featured images – I’ve been gradually working through mine and only have a few more to go now! Your blog looks really pretty 🙂

  2. I really want to change my brand up again. When I did around 18 months ago, it gave me a whole new lease of life to get creative once again!

    Rosie

    1. Sophie says:

      It’s such a good feeling having fresh branding isn’t it! x

  3. These are some really helpful tips. I have been thinking about a change in the near future, so this blog post was a great help. Thank you for sharing.

    Lauren bournemouthgirl.com

    1. Sophie says:

      I’m so glad you found this post helpful! Good luck with changing your branding!

  4. I launched my pet blog in February 2020. My first theme change was March 2020 (because the first one just wasn’t sitting right with me) and I haven’t changed it since. I love the look of it too much. However, I’ve recently been considering it just for site speed reasons. My other blog recently went through a complete change – new theme, new logo, new header… and I’m enjoying the result there. It’s a great way to help motivate yourself to create new content too as it all feels fresh and new again.

    1. Sophie says:

      I love the look of your pet blog! Site speed can be such a tricky thing – I hope you manage to improve yours without having to make too many changes! I agree though, it’s definitely motivating having fresh branding! x

  5. These are great ideas! I haven’t changed my theme in forever, but I have been thinking it’s time for a new one!

    1. Sophie says:

      Thank you! Good luck with changing your theme if you do decide to. I also haven’t changed mine in forever!

  6. I am certainly no stranger to blog rebranding. I think I am on my 3rd and hopefully final rebrand. I do hope to keep this color scheme and header for a while. It is a lot of work, but your post could definitely help those that are interested in a rebrand. It definitely can freshen up your blog/website look and make people more interested in clicking when they get there.

    1. Sophie says:

      I love your blog header and colour scheme 🙂 I agree, a rebrand can totally freshen up your blog!

  7. Definitely keeping these in mind for my blog!!

    1. Sophie says:

      I’m so glad you found these tips helpful for your blog!

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